logo
Login
Sign Up

Smart Investing

Get Started

GENCAPITA is proudly backed by

Invest in 12,000 US Stocks and ETFs

Notional & Fractional Trading

Market, Limit, Stop Limit Orders

Real-time Pricing

Millisecond Latency

Earn 4% APY on Uninvested Cash

No Lock-In Period

Competitive Yield

No Subscription Required

Insured by FDIC

Coming Soon

GENiE

Your investing AI assistant that will help you stay ahead of the markets with instant insights.

Market Tools

Advanced instruments for real-time market analysis like screener, heatmap, watchlist, and advanced charts.

Learn

Educational resources, including tutorials and courses, to help users improve their financial knowledge and investment skills.

logo

Product

Invest

Resources

Support

GENie

Learn

Company

About Us

Newsroom

Careers

Legal & Regulatory

Terms of Use

Privacy Policy

Disclosures

Stay Ahead with Smarter Investing

Get market insights, experts tips, and GENCAPITA updates in your inbox

Subscribe

Investments are risky

Investment Accounts are offered through GEN INVEST LLC (“GEN INVEST”), an investment adviser registered with the US Securities and Exchange Commission (“SEC”). GEN INVEST is a wholly-owned subsidiaries of Gen Financial Inc.

Brokerage services are offered by Alpaca Securities LLC, a member of the Financial Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

Custody services of Investment Accounts are provided by Alpaca Securities LLC, member FINRA, NYSE, SIPC.

Investing involves risk, including loss of principal. Past performance does not guarantee future results. Information provided on this platform is for educational and informational purposes only and does not constitute personalized financial, legal, or tax advice. Users are encouraged to consult with qualified professionals before making any financial decisions. Gen and its affiliates are not liable for investment decisions based on the information provided. Market data, articles, and tools available on the platform are sourced from reliable providers but are not guaranteed for accuracy, completeness, or timeliness.

GEN INVEST LLC is a SEC-registered investment advisory firm. We may only conduct business in states in which we are registered or qualify for an exemption from registration requirements. All rights reserved. For more information about our advisory services, please view our ADV Part 2A Brochure and Part 3 Relationship Summary at https://www.sec.gov. Free and simple tools are available to research firms and financial professionals at https://www.investor.gov/CRS , which also provides educational materials about broker-dealers, investment advisers, and investing.

By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy. Gen and its affiliates make no representations that materials on this site are appropriate for use in all locations, or that transactions, securities products, instruments, or services discussed on this website are available or appropriate for sale or use in all jurisdictions, or are suitable for all investors or counterparties. Those who access this website do so at their own initiative and are responsible for compliance with applicable local laws and regulations.

FINRA’s AdvisorsCheckCustomer Relationship Summary

GEN. 276 5th Ave, Ste 704, New York, NY 10001

© 2025 GENCAPITA™. All rights reserved.